Products & Services
Styling, Cut, Color
From balayage to highlights, we’ve got you covered. Let's craft something you'll love!
Toi Jóvan
Toi Pinell, expresses her imagery through hair, beauty and fashion. South Los Angeles native, licensed since December 2000. Working as a top hair designer as San Fernando Valley’s Best Kept Secret since May 2010. Creative, proficient, ambitious, loyal, spiritual and people oriented. Toi prides in hair care and maintenance, and she considers her experience invaluable.
Toi has had a passion for doing hair since playing in her Barbie Beauty Salon as a young girl. Toi currently also does special events, house calls, etc. as she works towards being recognized and respected as one of the best in this industry. Over the years she picks up different styling and hair maintenance techniques from various product companies, professional stylists, classes and trade shows. She is always out to seek the latest trends and has a vision for creating new styles.
Client Reviews
Alvina A, Client
“I really loved that Toi knew exactly how to trim my dead ends without losing length which is often a problem with us natural curly girls! Thanks for all your expertise & recommendations!”
Michelle H., Client
“Atmosphere was great! Everyone had positive energy flowing, good music, & all around professional. I will return!”
Bernadette B., Client
“It was our 1st time coming to this salon and Ms. Toi was AWESOME! She did an amazing job with my daughter's hair and made her feel at ease. We'll definitely be back and highly recommend her.”
Kelly C., Client
“Fabulous! Firstly, the aesthetics of the salon are super trendy and sleek. Totally classy and comfortable. But most importantly, Toi does an excellent job and has been instrumental in my natural hair journey. I have learned to be comfortable as I am and Toi has helped me unlock the beauty of my natural tresses. My hair is now super long and thick. ”
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